Here are 3 simple ways to start turning passive views into actual engagement and income:
1. Give Your Viewers a Next Step
Don’t end your video with a fade-out. Instead, tell people what to do next.
Whether it’s:
- Commenting their favorite lyric
- Downloading a freebie (like a song or BTS video)
- Joining your email list
Always include a call to action in your video and description that leads people off-platform (yes, YouTube allows this if you do it right).
2. Use the Community Tab to Stay Top of Mind
Most musicians ignore this feature—but it’s a goldmine for fan connection.
Post short updates, polls, sneak peeks, or even funny memes between uploads. These light-touch moments keep fans engaged and remind them you’re a real person—not just a face in a video thumbnail.
3. Monetize More Than Just Ad Revenue
Let’s be honest: most musicians don’t get rich from YouTube ads.
But you can turn views into sales by linking to:
- Merch
- Tip jars (Ko-fi, Buy Me a Coffee)
- Song downloads or exclusive content
- Patreon or fan subscriptions
You’re already capturing attention—make it easy for fans to support you.
Want to go deeper?
This Thursday (Tomorrow), I’m running a live YouTube for Musicians Workshop with my friend Tobias Roucher where we’ll walk you through how to actually grow on YouTube and turn that growth into sustainable income.
🎯 Join us here → Register at this link
Let’s stop being passive posters and start being intentional creators.
YouTube can absolutely work for musicians—if you know how to work it.
Always in your corner,
<3 Bree