You have one of the most powerful discovery tools of any type of creator.
Live performance.
You get to step out from behind a screen and meet people face to face.
You get to create a real human moment.
A room full of people listening together.
A song that lands in just the right way.
A laugh between songs over your quirky stage banter.
That feeling when a whole table leans in because they recognize something in the story you just told.
People remember the night they heard you sing at a coffee shop and they got to sit 5 feet away as your delivery left them speechless.
They remember the festival set that surprised them.
They remember the friend who dragged them out and said, “You have to hear this artist.”
Your music gets connected to a memory.
But that connection fades fast if you do not give people a simple way to stay in your world.
This is where a lot of musicians lose the opportunity.
They play a great show. People come up after. They say kind things. Everyone hugs, takes a photo, and then the night ends.
If you do not capture those interested people onto your email list, it is like trying to collect sand in a sieve.
A few big pebbles will stay. Those are the instant superfans who will hunt you down online, search for your name, follow you everywhere, and stay connected.
But most of the people who liked you that night are not going to do all that work. Life moves on. They get busy. The moment fades...and that little spark of connection falls right through the cracks.
Yes, they loved your music and are open to hearing more, getting to know you more intimately and even supporting you. They just need an EASY way to do that.
That is why every performing musician needs a simple, intentional system for getting interested people onto their email list at shows.
Not in a pushy way. Just a natural invitation for the people who are already leaning in.
Because those are the people who might become your long term fans. The ones who show up again. The ones who share your music with friends. The ones who care when you release something new.
When you start thinking this way, you stop playing defense and realize there's a massive field in front of you. All you need to do is put a system inn place to leverage the "musicians' advantage."
Instead of worrying about the handful of people who unsubscribe, you start focusing on all the people who have not discovered you yet.
And every show becomes an opportunity to meet them.
I would love to hear how you are doing this right now.
Hit reply and tell me how you are getting people from your live shows onto your email list, and whether you feel good about the system you have in place.
I read every reply.
Always in your corner,
​<3 Bree
You're reading the Profitable Musician, your guide to growing your fanbase, increasing your income and becoming more profitable. Shared with ~16,000+ readers every Wednesday. Was this forwarded to you? Subscribe here so you don't miss the next one.
