đź‘‹ if you're a people pleaser (4 tendencies pt. 3)


PROFITABLE MUSICIAN:

FEM FRIDAY EDITION

August 21, 2026

Happy FEM Music Friday!

You blocked out Saturday morning to work on your music.

Then someone in your family needed help. A client asked for one quick favor. Someone at church needed you to fill in.

By noon, your plans had disappeared.

You kept every promise except the one you made to yourself...

In this issue

🥽This Is For All My People Pleasers


🎧AI Music Is Not Stealing Your Perfect-Fit Fans


đź“»Add These Songs To Your Playlist

Shout out to my people pleasers. This week, we are talking about you.

Last week, we explored the Questioner, the musician who wants to understand exactly why something is worth doing before she commits her time to it.

​CLICK HERE TO READ LAST WEEK’S EMAIL ABOUT THE QUESTIONER​

As a quick reminder, Gretchen Rubin’s Four Tendencies framework looks at two kinds of expectations.

Outer expectations come from other people. A venue needs your promotional materials by Friday. Your producer is waiting for your vocal tracks. Your fans are expecting the livestream you announced.

Inner expectations are the promises you make to yourself. You plan to practice three times this week, finish your artist bio, send a fan email, or spend Saturday applying for grants.

The way we respond to those expectations places us into one of four tendencies:

Upholder
Questioner
Obliger
Rebel

This week, we are talking about the Obliger.

An Obliger is usually very good at meeting outer expectations but struggles to meet inner expectations.

If another person is waiting for something, the Obliger will find a way to get it done. She will show up for rehearsal, meet the client deadline, help another musician promote her show, or prepare everything the band needs for Saturday’s gig.

But when no one else is waiting?

The practice session gets skipped. The fan email remains half written. The songs she planned to organize are still sitting in three different folders.

This does not mean she is lazy, unmotivated, or unserious about her music.

The expectation simply does not carry the same weight when she is the only person affected by it.

Obliger does not automatically mean people pleaser, but there is plenty of overlap. Obligers are often caring, dependable, and quick to respond when someone needs help.

These are wonderful qualities until everyone else’s priorities take over the calendar.

This is where accountability becomes incredibly important.

1. Accountability turns an inner expectation into an outer one

An Obliger may tell herself, “I really need to send a fan email this week,” and still find ten reasons to postpone it.

But the situation changes when she tells her accountability group, “I am sending my email on Thursday, and I will report back when it is done.”

Now someone else knows about the commitment.

The goal is no longer floating around inside her head. Other people are expecting to hear what happened.

Inside the Female Musician Accelerator, members can post their weekly goals and return on Friday to report what they completed.

For an Obliger, this is not just a nice planning exercise. It can be the difference between thinking about the goal and actually doing it.

2. A group can help you protect time for your own music

Obligers often treat other people’s needs as urgent while assuming their own goals can wait.

The problem is that your music can wait forever.

There will always be another family responsibility, work request, volunteer need, or person who would appreciate your help.

An accountability group gives you another reason to protect the time you planned for yourself.

You are not merely saying no to someone else. You are honoring a commitment you already made to your group.

Your accountability partners can also help you notice when you are agreeing to too much. They may point out that you cannot realistically finish your release plan this week while volunteering for two extra projects and helping everyone else solve their emergencies.

Sometimes an Obliger needs another person to say, “Your music deserves a place on your calendar too.”

3. Accountability can help prevent resentment and burnout

When Obligers keep meeting everyone else’s expectations, they can eventually feel exhausted, overlooked, or taken for granted.

Gretchen Rubin calls the breaking point Obliger rebellion.

It may look like suddenly quitting a committee, refusing to answer messages, abandoning a project, or deciding you are done with music altogether because one more expectation feels impossible.

The rebellion can surprise everyone, including the Obliger.

A supportive group can help you recognize the warning signs before you reach that point.

Perhaps the goal for the week should not be adding another task. It may be canceling something, asking for help, or choosing one music priority instead of trying to complete five.

A good accountability group does not exist to pile more expectations onto you. It helps you create expectations that support the life and music career you actually want.

BONUS: Obligers are incredibly valuable members of an accountability group.

They remember what other people said they wanted to accomplish. They check in, offer encouragement, and genuinely care when someone else succeeds.

The challenge is making sure they receive the same care and attention they so naturally give everyone else.

Inside the Female Musician Accelerator, our weekly goal setting and wins areas already give Obligers a place to state their intentions, report back, and celebrate what they completed.

And starting in September, annual members will also have access to accountability groups hand picked by me.

For an Obliger, that means having a small group of women who know what you said you wanted to do and will be waiting to hear how it went.

If you are always dependable for everyone else but struggle to give your music the same commitment, this may be the support you have been missing.

You can learn more about Female Musician Accelerator and the benefits included with the annual membership here:

You do not need more guilt about the promises you have broken to yourself. You may need to stop keeping those promises private.

Next week, we will talk about the Rebel and why traditional accountability can make her want to do the exact opposite of what everyone expects.

Always in your corner,
​<3 Bree

PS: If you prefer to read FEM Friday on Substack, you can Subscribe Here​

You're reading the Profitable Musician Newsletter, FEM Friday Edition. This Friday newsletter is created for Female Artists & Advocates, and focuses on our mission to amplify quality music by Female Artists & Female-Fronted Bands in all genres and help them build a thriving music career and solid business. If you'd like to unsubscribe from FEM Fridays but still receive our regular Wednesday Profitable Musician Newsletter, click here and we'll note your preference.

ON THE PODCAST

AI music isn’t stealing your real fans—or your artistic value. In this short episode, I cut through the noise to explain why true music lovers will always prefer genuine artistry.

  • Why AI music can't replace the human touch for real music fans
  • Distinguishing between consumers and dedicated superfans
  • The importance of sharing your creative process
  • How AI impacts side income streams for musicians
  • Staying focused on attracting your "perfect fit" fans, not casual consumers

WOMEN OF SUBSTANCE FEATURED TRACKS

Cindy Millar - Against The Black


Cindy Millar is an Australian singer-songwriter who writes soulful, country-inspired songs about resilience, hope, and everyday life. She has performed with a range of bands as well as a solo artist, and loves connecting with people through music. Whether performing intimate acoustic sets or entertaining lively crowds, her goal is always the same—to create an enjoyable, memorable experience that brings people together. Music has always been a huge part of Cindy’s life, and she feels incredibly fortunate to share that passion with others.

artist
Against the Black
Cindy Millar
PREVIEW
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​

Laini Risto - The Beauty That You Are


For the last 40+ years, Laini Risto has been belting out swing tunes, country ballads, jazz standards, and pop classics, performing at festivals, fairs, jazz clubs, corporate events, and private parties throughout the US. Her songs have received radio airplay in 18 countries around the world. With a clear, warm, soulful voice, produces and sings songs that connect to your heart and feed your soul.

artist
The Beauty That You Are
Laini Risto
PREVIEW
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Shanda Joyce - We Are Rising


Indie pop artist from Guelph, Ontario, Canada, dedicated to turning real-world negativity into powerful anthems of resilience and positivity. Shanda creates to inspire strength and build a genuinely inclusive community both at home and globally.

artist
We Are Rising
Shanda Joyce
PREVIEW
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​

Bree Noble

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