So here's the scenario where social media can be optional.
What is the nuts and bolts job of social media for musicians like you?
- To connect with new people who might become long-time fans.
- To nurture that relationship through content and in the comments
These are very important things you should be doing daily.
But do you have to use social media to do it?
NO!
In fact, #2 is actually accomplished much better through your email list (more on that in a minute).
But what about #1?
Social media is a really great place to find new fans.
But what If you absolutely DO NOT want to do social media?
You don't have to be on social media...as long as you have another way to connect with new fans.
For most artists, that's performing live. If you've got systems in place to collect emails at live shows, you're golden.
Or maybe you run ads? Or you do collabs or swaps with other artists?
Or you're developing any of the other discovery vehicles I talk about in my Category of One Artist Secret Podcast Series.
If you haven't already listened to that, you can get access here. It's 75 minutes of pure gold.
So...if you have a reliable way to continuously bring new people into your email list, you don't need social media.
But to make this work, you DO need an email list that you communicate with regularly.
I believe an email list is the lifeblood of an artists career.
Here's why:
--> Did you know that for every dollar spent on email marketing you can make $40 in return?
--> Did you know that if you’re doing email right you’ll be making $1 per subscriber PER MONTH?
--> Sending regular emails to fans keeps you top of mind so they'll be more likely to support you by listening, sharing and recommending you.
If you've been in my world for any length of time, you know how passionate I am about building your email list. So I'll be focusing on how to build your fan email list and use it to turn fans into superfans over the next few weeks.
And I'm going to be releasing a tool I'm super excited about that will help you create that consistent, deep connection with fans.
Stay tuned...
Always in your corner,
​<3 Bree
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