PROFITABLE MUSICIAN WEEKLY NEWSLETTER

September 16, 2026

Hey there, Profitable Musician!

You know I talk a lot about becoming a "Category of One" Artist.

And one of the most important things you can upgrade to set you apart as a Category of One is your EPK - Electronic Press Kit.

A good EPK can give someone who is looking for more info about your music and your whole artist ecosystem (event planners, venues, press, potential collaborators, etc.) a quick, comprehensive snapshot of what you and your music are about.

An EPK can be especially advantageous when working with press, who are always under a deadline, because it's a one-stop-shop for all the assets they need and some pre-conceived story angles that will make their life easier.

So here's what you should have on your EPK:

• Quotes about your music (from press or reviews, from venues about your live performances, or from fans)
• Bio (I suggest including a single paragraph short bio and linking to your full bio or putting it further down on the page)
• Performance details - info on any themed programs, keynote concerts, workshops or other special offerings that only you can deliver.
• Music: Choose a few of your most representative songs (including your newest release) and make it easy to stream right on your page.
• Photos: Head shots, performance shots, album/single art. Make a few visible and link out to High Res photos that press and venues can easily download.
• Video: Sizzle Reel if you have one, Music videos or live performance footage. Only include your best or most recent on the EPK. You can also link to your YouTube channel in case they want to see more.
• Past/Future gigs: keep this up to date
• Social media links: I'd only put the ones you are actually active on.
• Contact info: Put an email contact form and be sure you monitor it regularly in case there is a quick turnaround for an interview, story or gig.
• Links to additional info if needed: press releases, one sheets, tech riders, stage plots, etc.

This is just an overview of the "what". There's a lot more nuance to the process.

And it's just scratching the surface because there's a lot to the "how" and in what order that will make you stand out as a Category of One in a crowded industry.

I just completed and posted a comprehensive EPK training inside the Female Musician Accelerator on how to create your "Category of One Artist" EPK and how to get it up and running ASAP with an MVP (Minimum Viable Press Kit).

I also spun up a complete checklist and some other resources including examples from mature indie female artists.

And today we're gonna approach booking from the research and outreach side so we get lots of perfect people visiting that EPK and hitting that contact button!

If you want access to this comprehensive training and SO much more both live and recorded (plus an incredibly active community of female artists just like you)...

​Join FMA NOW before we close down to new members (we'll be closing the doors on Sunday for several months.)

Always in your corner,
​<3 Bree

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Bree Noble

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