Imagine you’re standing on one side of a river. The other side is where consistent income lives—stability, opportunity, and leverage. To get there, you need to build a bridge.
But instead of building one solid bridge from start to finish, you're laying a few planks on five different bridges. None of them reach the other side. You stay stuck where you are.
This is what happens when you spread your efforts across too many income streams before any of them are fully built.
Build One Bridge First
Let’s say you decide to create a signature concert experience—something themed and unique that showcases your music and personality. You plan it once, rehearse it, film it, then use that asset to:
- Book paid gigs at community centers or theaters
- Sell tickets to a virtual version
- Pitch to event organizers or conferences
- Repurpose it into promo clips for your website or EPK
That concert becomes a repeatable, marketable income stream.
But here’s the catch—it doesn’t exist until you finish building it.​
That means focus. Saying no to other projects (for now).
Once that bridge is complete and starts bringing in revenue, then you can start your second one—maybe an album that supports the concert, a merch line that aligns with the theme, or even a book that tells your story.
The point is: you need to reach the other side with one bridge before trying to build five more.
And then you can add other bridges, especially ones that naturally branch off from the first one to reach new shores.
Focus Isn’t Sexy—But It Pays
The truth is, most plans fail not because they were bad ideas, but because the creator never stuck with them long enough to see results.
Because I see this happen all the time with musicians I work with, I created my Get More Done In Less Time mini course to overcome these exact tendencies.
Don’t sabotage your success by half-building income streams. Pick one. Get it to completion. Make money from it. Then—and only then—expand.
Always in your corner,
​<3 Bree