My messy action gave me some momentum.
But what really moved the needle was the moment I decided I was no longer just a musician.
The message became the foundation. It was the umbrella that everything else fit under. That shift opened doors I never knew existed.
I created a keynote concert that combined my songs with stories and transformation. That became my first what I call authority asset. And that one asset gave me access to events, stages, and audiences that would’ve never booked me as a typical performing artist.
When I began working with female musicians in this business, more ideas for authority assets started flowing.
I launched a podcast. I wrote a book. I built courses. Each of these became a new vehicle for my message and a new way for people to discover me.
That’s the power of an authority asset. It positions you as more than an artist. It makes you a trusted voice, a thought leader, a movement starter. And it gets your music in front of people who are already aligned with what you care about most.
If your music speaks to a deeper mission—faith, healing, social justice, mental health, advocacy, awareness—then building an ecosystem around your message is essential.
For the past 18 years, I’ve featured this kind of music on our Women of Substance Music With A Conscience series. It’s the kind of music that sticks with people and changes how they see the world.
But even the most powerful song has limited reach unless there’s something else carrying the message forward. That’s where your authority asset comes in.
It could be a talk. A podcast. A blog. A book. A curriculum. A community. Something that expands your message beyond the music and creates a ripple effect that keeps going long after the song ends.
I’ve seen how powerful this can be, not just in my own career but in the work I do now with clients. Lately, I’ve been attracting some of my favorite people to work with—artists who are also authors, speakers, healers, and educators.
They’re building platforms that support their music, amplifying their mission, and bringing in consistent income so they can keep doing the work they’re called to do.
So, do you have an authority asset?
If not, have a think about it. Which of the ones I mentioned above (or something else) sounds like something that would tap into your zone of genius?
Right now, I’m knee-deep in a new project for Message-Driven Musicians that I'm super excited about. The project is important to me so I'm putting in the time to make sure it's done right, and that means RESEARCH. If you're a message-driven musician (you don't have to have an authority asset yet), then I'd love to ask you a few questions on zoom. Book into my calendar with the button below:
You’ve got a message that needs to be heard. Let’s open new doors that will make that happen.
Always in your corner,
​<3 Bree
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