First, never be the only admin on your business page.
When your entire Facebook page depends on one personal account, you’re walking a tightrope with no safety net. If that account gets shut down or hacked, there’s no way to get into your business page. No posting, no messaging, no updates. It’s like being locked out of your house with no spare key.
Always, always make sure you have a second person added as an admin or editor. It could be a bandmate, your spouse, a virtual assistant, or even a backup profile you create yourself.
This one small step can save you from a massive headache if something ever goes wrong.
Second, don't build your entire business on one person's land.
What I mean is, don’t rely on just one company to run your entire online presence. It’s not just Facebook. Meta owns Instagram and Threads too. If something happens to your account, it can affect all three (I certainly hope it doesn't in my case, but it absolutely could).
That’s a fragile setup for your music career.
You need to be spreading your presence across different platforms that aren’t connected to the same company. For example:
- Start building your audience on YouTube, where your videos live forever and are searchable.
- Look into Pinterest, where posts keep bringing in views for years.
- Try LinkedIn, especially if you’re interested in collaborations, licensing, or teaching opportunities.
Every platform has its own audience and rhythm. The more places you show up, the less power any single company has over your career.
I know this sounds overwhelming, but this tool can help you be more places without you lifting a finger. Then if you need to lean into those later because another platform is shut down, you have a head start.
But here’s the biggest takeaway from all this...
You need a direct line to your fans that nobody can take away.
That means an email list.
I know, I know. Some people will tell you email is outdated. Someone even said that to me on Threads last week. They said focusing on email in 2025 is “lame” and that I should be all-in on the latest social platforms.
But right now, as I sit here locked out of my Facebook, the only reason I can talk to you is because I have this email list.
If I didn’t, I could be completely silenced. No way to share what’s going on. No way to invite you to my next workshop. Nothing.
Social media feels convenient until it betrays you. Your email list is your lifeline. It’s yours. No algorithm or tech glitch can take it away.
If you’ve been putting it off, please hear me on this—it’s one of the most important things you can build for your music career. And if you want to take it a step further, adding a text list is a great idea too.
I know it’s easy to feel like this can wait until “later,” but don’t wait until you’re locked out of your own audience to realize how vulnerable you are.
Start now. Add that admin. Expand to new platforms. Build that email list - here's the tool I use.
It’s not just about protecting your business, it’s about making sure you always have a voice.
Have you ever been locked out from a social platform? Hit reply and let me know. And I’d love to hear how you’re setting up safeguards for your music business.
Always in your corner,
<3 Bree
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