what keeps me in music...even after 2+ decades


PROFITABLE MUSICIAN:

FEM FRIDAY EDITION

July 11, 2025

Happy FEM Friday!

If you’ve been making music for a while, you’ve probably heard this question at least once, maybe more: “How do you keep going?”

It can come from a well-meaning friend. A curious fan. Even that little voice inside your own head.

How do you keep writing new songs when life is busy or your last release didn’t do what you hoped? How do you stay excited when you’ve been at this for years and sometimes the path feels uphill both ways?

If you’ve ever asked yourself those questions, you’re not alone. I’ve been in this business for over 10 years and making music professionally for more than 20. There’ve been ups and downs, pivots and pauses, but I’ve never walked away. Not for long.

Here’s why...

In this issue

🥽 What keeps me in music...even after 2+ decades


🛠️ Crowdfunding Masterclass


🎧 It's Time To Start Thinking About Holiday Releases


📻 Add These Songs To Your Playlist

1. Music Isn’t a Hobby for Me. It’s Part of Who I Am.

I tried giving it up. Life got busy, and for a while, music had to take a backseat. But the ache that showed up when it was gone? That told me everything I needed to know.

If you’ve taken a break from music, you know that feeling—that sense that something essential is missing. That quiet grief over not expressing this part of yourself.

Getting back to music didn’t just feel good. It felt like coming home.

And over time, I’ve learned that I need to check in with myself often. What part of music lights me up right now? What do I miss?

Lately, it was performing live. After years online and behind the scenes, I realized I needed to get back in front of people again. That’s why I added in a job as Worship Director and performed a few keynote concerts again.

Because we change. Our needs change. And part of staying on this journey is allowing space for that evolution.

2. I’m Not in This Just for the Paycheck.

Sure, I run The Profitable Musician and help others earn income from their art. But profit was never the reason I stuck with it.

There’ve been lean seasons and big pivots. Times I wondered if another path might be easier or more lucrative.

And based on my background in finance and marketing, I know I could land a corporate job and make six figures. I've even gotten to the edge of the cliff, the second interview stage, a few times with different opportunities.

But every time I picture that, I feel it in my gut. A subtle dread. A heaviness I can’t quite explain.

Because I know I’d be giving up something priceless—my freedom, my creativity, my sense of purpose.

Money is part of the picture, but if it’s the only thing driving you, it won’t sustain you.

Music has to mean more. And when it does, you’ll find ways to stay in it, even if you need to reimagine what that looks like.

3. I’ve Learned What to Let Go Of.

There was a time I offered one-on-one coaching. It brought in income, sure. But it also brought frustration. I felt deeply responsible for students who didn’t follow through. And that weight made me question whether I wanted to coach at all.

So I let it go.

I focused instead on what I love—group coaching, teaching, building community, promoting and advocating for female musicians. That shift brought back my joy.

And over the years, I’ve had to keep doing that. Delegating tasks I dreaded. Saying "no" to things that drained me.

As women, we’re often told to just suck it up and “push through” or “make it work.” But I’ve learned that protecting my energy is not a luxury. It’s essential.

If something is crushing your joy, even if it makes sense on paper, it’s okay to pivot. To let it go. Your love for music is worth protecting.

4. I Make Room for the Life I Want, Too.

I love working. I love helping musicians. I love creating and performing.

But I also love traveling with my family. Paddleboarding in Maine. Taking long walks just because the weather is perfect. Trying a new recipe.

And if I don’t make space for those things, my quality of life slips. I get tired. Irritable. Disconnected from the parts of myself that bring balance. And my physical and mental health suffers.

So I’ve built my business around flexibility. Around being able to chase an idea the moment it hits and not have to ask for permission from a boss.

Work 12 hour days when I'm in flow and to take long breaks when I need it most.

You don’t have to choose between your music and your life. In fact, the more you honor both, the longer you’ll be able to keep doing what you love because you'll preserve the joy and creativity that fuels your "secret sauce".


So, if you’ve been wondering how to keep going, or whether you should, I hope this letter gives you some clarity.

It’s not about hustle or heroics. It’s about listening. Adjusting. Protecting your joy. And making space for the version of music that fits your life right now.

You can do this. In your way, in your time, with your values leading the way.

Always in your corner,
<3 Bree

You're reading the Profitable Musician Newsletter, FEM Friday Edition. This Friday newsletter is created for Female Artists & Advocates, and focuses on our mission to amplify quality music by Female Artists & Female-Fronted Bands in all genres and help them build a thriving music career and solid business. If you'd like to unsubscribe from FEM Fridays but still receive our regular Wednesday Profitable Musician Newsletter, click here and we'll note your preference.

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ON THE PODCAST

July is the perfect time to map our that Holiday release timeline.

You REALLY DO need that much time to make sure everything gets done in time - even for a single.

Reality check: if you fail to plan...you know what comes next.

WOMEN OF SUBSTANCE FEATURED TRACKS

Darcy Fox - Lifting Weights


Darcy Fox is a Melbourne-based lesbian indie singer-songwriter known for heartfelt storytelling and genre-blending soundscapes that span indie rock, folk-pop, and country. Drawing influence from artists like Taylor Swift, Maggie Rogers, and Phoebe Bridgers, Darcy explores themes of love, loss, friendship, and queer identity with emotional depth and lyrical vulnerability.

Her earlier work—including debut single “I’m Here”, the album Unprotected Grounds, and EPs My Own Happy Ending and Chapter One—reflects her country roots, inspired by Shania Twain and Miranda Lambert. Her more recent singles, like “Ghost”, “I’m Doing Fine Now”, and “She’s in London Now”, mark a shift toward indie-pop with a focus on authentic queer representation.

Since coming out in 2017, Darcy has become a voice for the LGBTQIA+ community through her music. She’s built a loyal fanbase, successfully crowdfunded a second album, and earned accolades including finalist in the Telstra Road to Discovery and winner of Queenscliff Music Festival’s Blues, Roots, and Beyond competition. Originally from Gippsland, Darcy has been performing since age 15—and she’s only just getting started.

artist
Lifting Weights
Darcy Fox
PREVIEW
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Danica Bryant - Buzz


Danica Bryant is a force to be reckoned with. A pop-folk singer-songwriter with a gritty rock-edge, her music tackles provocative themes from celebrity culture to neurodiversity through an unabashedly queer feminist lens.

Her “playful indie pop” (Rolling Stone) has seen her open for legends like Elton John and Robbie Williams, hit #2 on the NZ Hot Singles Chart with her 2024 release ‘Acid’, and undergo mentorship with Kiwi icon Bic Runga. Often performing alongside Tyler Blythe and Nat Bennett as a three-piece not-a-girl-band, Bryant has undergone multiple successful New Zealand tours and played festivals including Gardens Magic, Outfield and Cuba Dupa.

With her upcoming debut album expected this winter, Bryant is “venomous yet passionate” (Ambient Light), “cynical but emotional” (NZ Musician), and an unapologetically fresh voice on the pop music scene.

artist
Buzz
Danica Bryant
PREVIEW
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Kat Lacombe - Mother Moon


Introducing Kat Lacombe, a captivating singer-songwriter hailing from Southington, Connecticut. Her music, a fusion of pop and folk influences, weaves soulful melodies with lyrics that resonate with authenticity. Drawing inspiration from the likes of Lizzy McAlpine, Grace Enger, Angie McMahon, and Ella Jane, Kat's sound is a unique blend of contemporary charm and storytelling.

artist
mother moon
Kat Lacombe
PREVIEW
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Bree Noble

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