The messages started pouring in. DMs. Emails. Comments. Not with hearts or clapping hands. With full paragraphs.
Women telling me they listened to the whole thing...twice. That they finally felt seen. That I had inspired them to press on, despite their challenges.
That episode didn’t “perform” by online standards. No crazy spike in downloads. No flood of new followers. But it mattered.
Contrast that with my most “popular” posts online—posts that reinforce something my audience already believes about themselves. They hit the algorithm just right. Spike in views. Lots of likes and “Yes!” comments. But do they shift anyone’s behavior? Probably not.
And that’s the truth about music and content right now:
The stuff that changes people usually isn’t the stuff that sparks the algorithm.
Viral content plays it safe. It reflects your audience back to themselves.
Content that transforms someone? That’s risky. It might be messy. It might go against the grain. But that’s the stuff that lingers. That people replay. That sparks actual life change.
I see this with songs too.
That catchy little tune you wrote in an afternoon? Might rack up views.
But that honest, gut-wrenching ballad about your grief or your addiction or your faith crisis? That one will get a message from a stranger saying:
"I thought I was the only one."
The truth is, you need both.
The mirroring content gets you discovered. The transformational content gets you remembered.
So post the fun reels. Share the “me too” memes. You'll get more followers.
But don’t shy away from the stuff that scares you. That makes you feel exposed. That feels heavy on your chest just a bit.
And that might just be your music. Or your message. Or your story.
Don’t underestimate what one honest piece of content can do.
Because someone out there isn’t looking for entertainment. They’re looking for a lifeline.
So I'll say it again. You need both.
The feel good, "I get you" posts will attract more followers so that more people will get to experience the life-altering ones.
Always in your corner,
<3 Bree
P.S. What’s one post, podcast, or song you almost didn’t share, but you’re so glad you did? Hit reply. I’d love to hear. And I'd love to share it in an upcoming newsletter if you're good with that.
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