That does not mean your music had no effect on them. It does not even mean they were not interested. Most of the time, it simply means that life is busy and there was no "glue".
No simple way to keep the connection alive after the first interaction.
Most musicians are so focused on getting new people to hear their music that they forget the next question:
What happens after someone finds you?
Because you do not just need more people discovering your music. You need a way for the right people to stay connected to you after they discover it.
And you know me, I love systems and frameworks with cool acronyms to help you remember them. So I came up with one that explains the journey fans take from discovery to sticking around long term.
I wanted to call this system GLUE, because that is really what it does.
It helps your fans stay connected to you, and it helps you stay connected to them. It keeps you top of mind so that when you release a song, announce a show, share a story, invite people to support a project, or simply show up in their inbox, they are not thinking, “Wait, who is this again?”
They remember you. They feel connected to you. They're "Stuck Like Glue."
Unfortunately, I could not make GLUE work as an acronym without it getting convoluted, so I went with TAPE instead.
Tape holds things together too, right?
So let me walk you through it.
The T is for Touchpoints.
These are the places where someone comes into contact with you and your music.
That could be a live show, a social media post, a YouTube video, your website, a podcast interview, a livestream, your merch table, a conversation after a performance, or even a friend forwarding one of your songs.
You probably have more touchpoints than you realize.
The issue is that they are often disconnected. Someone hears you in one place, enjoys the moment, and then there is no clear next step for them to come closer.
That is where so many fan relationships get lost. Not because the person did not care, but because the path was not obvious.
The A is for Attraction Magnets.
These are the parts of your identity, beliefs, values, story, and music that make the right people lean in and think, “I like this artist. I feel connected to her. I want to know more.”
We are not going deep into that today, because attraction magnets deserve their own conversation.
But they matter because they create that first sense of connection. They help people feel like there is something about you and your music that resonates with who they are, what they care about, or what they are walking through.
Then comes the P.
The P is for Pivot Points, and this is where that spark of interest becomes something more intentional.
A pivot point gives them a clear, natural next step so the relationship does not just fade away.
It might be an invitation from the stage, a link in your bio that actually leads somewhere meaningful, a reason to join your email list, a free song with the story behind it, a behind the scenes video, a lyric download, a private playlist, or something else that helps them continue the connection.
The important thing is that it feels connected to the moment they just had with you. Create a bridge that brings them into your world.
Then finally, there's the E in the TAPE system.
The E is for Engagement and Establishing Trust.
Because getting someone to follow you or join your email list or click on one thing is not the end goal. It is the beginning of the relationship.
This is where you help them get to know you over time.
You share stories. You talk about the meaning behind your songs. You let them in on what you are creating. You invite them into your process. You show up consistently enough that they do not forget who you are or why they connected with you in the first place.
That is the glue (TAPE). It keeps you top of mind.
So when you release a new song, announce a show, launch a crowdfunding campaign, open registration for an event, or simply share something meaningful, your fans are not hearing from a stranger.
They are hearing from someone they already feel connected to.
And when someone on your list needs to fill an event slot, headline a retreat, fill a need that comes up, you're at the top of their list..
We're working on your sticky points (Pivot Points) and long lasting stickiness (Engagement) during our Get It Done Week next week.
We'll look at how you are nurturing people once they are in your world, especially through email, so you are not only reaching out when you want them to buy, stream, attend, or support something.
You will start thinking through what kind of connection you want to build, what stories your fans need to hear, and how to create communication that feels natural instead of forced.
Because your audience building system is not just about collecting names. It is about building relationships. It is about helping the right people stay close enough to care and show up when cool things happen.
And if you have ever felt like people enjoy your music in the moment but then disappear, this is the part you do not want to skip.
That is what we are building together in Get It Done Week: Your Audience Building System.
We will focus on the two pieces that help your fans stay connected to you like glue:
Click the button below to sign up for Get It Done Week for just $49
Let’s build the TAPE system that keeps your fans "Stuck Like Glue.".
Always In Your Corner,
<3 Bree
P.S. If you'd rather join Female Musician Accelerator to get access to Get It Done Week + tons of other resources and support for just $49, Click this link for details.
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