I actually have a high tolerance for sameness.
I don’t need constant variety to stay engaged. I don’t get restless doing the same thing over and over.
If anything, I enjoy the rhythm of it. The predictability. The feeling of knowing exactly what to do without overthinking it.
Now, I’m not saying I never want anything new.
When I go out to eat or try a new recipe, I enjoy it more because it’s not constant.
But I’m not chasing that feeling all the time.
And here's how it relates to my music and my business (and yours).
When I look back at what’s actually created results for me, it wasn’t jumping to the next idea.
It was staying with something long enough to get good at it.
Long enough to see some results and let them compound into something you can be proud of and that makes and impact.
For example, there are so many ways you can promote your music.
Social media. Email. Live shows. Collaborations. Playlists.
All of them work.
But what usually happens is this…
You try one for a couple weeks. It doesn’t immediately pay off. You start to question it. Then you move on to something else.
And then something else.
But the real issue isn’t the strategy. It’s that nothing had enough time to actually become something.
When I think about the things in my career that people now see as “successful,” none of them started that way.
My keynote concert?
The first time I ever did it, I was standing in front of a mom’s group. About 15 women. And I was tied to my script, stumbling over my section transitions.
It was just a starting point. I did it again. I kept doing it.
Eventually that same program was in front of 100 people at a nonprofit gala. Then 200 at an outdoor luncheon at a Montecito mansion. Then 300 at a conference.
Same core program. It just got better over time. I got more confident and got entirely off script. But only through repetition.
My book didn’t start as a book.
It started as a single blog post. Then I made the decision to sit down and write every day for a month. Not when I felt inspired or when I had extra time. Just… every day.
Some days it flowed. Some days it didn’t. But the pages added up.
And my podcast?
I remember my first interview so clearly. I had a list of questions written out and I was glued to it. Nervous I’d forget something. Nervous there would be awkward silence.
Around episode 50, I started loosening up.
Around episode 100, I stopped using the list entirely.
Now it’s just a conversation.
A high tolerance for monotony and addiction to consistency turns something that feels awkward into something that feels natural.
It turns effort into something you don’t have to think about as much.
It’s the same way you learned your instrument.
You didn’t sit down once, nail it, and move on.
You practiced. You repeated. You worked through the same things until your hands and your voice knew what to do without you thinking about it.
So the bottom line is: whatever strategy you pick to pursue toward attracting fans and creating income...
You need to stay with it long enough to get good at it, see results, and for it to become part of how you operate instead of something you have to force.
So if you’ve been feeling scattered, jumping from idea to idea and wondering why nothing is sticking…
Maybe (dare I say probably) the answer isn’t something new.
It’s choosing one path and staying with it a little longer than feels comfortable.
Let it feel repetitive.
Let it feel a little boring some days.
Because that’s usually the part right before things start to click.
And when they do, it won’t feel boring anymore. Momentum is exhilarating!
If you want help choosing that "boring-not-boring" path that's best for you based on our talents, personality, mission and lifestyle
Register for my upcoming mastermind event.
While this event is free, I'm only offering it to a small group so we can work through the material together in a supportive, interactive environment.
If you want to discover that path to fans and income that you'll enjoy staying consistent with (even on the hard days)) and install it in your musician business, Apply for a Spot Here.
Always in your corner,
<3 Bree
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