Stop apologizing for being a "mature" artist


PROFITABLE MUSICIAN:

FEM FRIDAY EDITION

May 15, 2026

Happy FEM Music Friday!

I had a conversation on the podcast recently with my friend and fellow musician Tara B that I have already gotten several heartfelt thank you notes about.

We were talking about what it means to be an older artist, especially as women, and this one thing came up that felt so familiar.

It is this feeling that you need to warn people before they see you.

Like, “Just so you know, I’m over 50.”

Or, “I took a lot of years working in corporate or raising kids, so I’m kind of starting over later in life.”

Or maybe you send a venue your music and feel that weird little panic that they are going to look you up, see your photo, and think, “Oh. She’s older.”

I hate that we do this to ourselves...

In this issue

🥽Stop Apologizing For Being A Mature Artist


🛠️Make Something That Feels Just Like You At The "Art Of Expression" Online Summit


🎧Navigating Performance, Health & Confidence As A Female Artist Over 50


📻Add These Songs To Your Playlist

And I say “we” because I get it.

I just turned 54, and honestly, half the time I have to stop and remember what number I am now. Once I hit 50, all those middle numbers started blending together.

I also get the appearance stuff. Tara and I even talked about gray hair and coloring our hair and how some women look beautiful with gray hair, but we are not quite there for ourselves yet. That is real life. I am not going to pretend aging does not come with feelings.

Your body changes. Your energy changes. The clothes you feel good wearing on stage might change. The shoes definitely change.

So no, I am not saying you should pretend aging is not real.

It is real.

But you do not need to apologize for it.

Somewhere along the way, a lot of us absorbed the message that women are supposed to age secretly. Especially in music. Especially if we still want to be visible.

And it is so interesting because we do not treat men that way.

The Rolling Stones can still be out there making records and performing, and people call them legends. But you might find yourself wondering if you need to explain why you still want to sing, write, record, perform, or build a fanbase after 40, 50, 60, or 70.

That is not okay with me.

Because here is what I see all the time in my community. Women in their 50s, 60s, and 70s are not done. Not even close.

And maybe you are finally at the point in your life where you have the courage, the clarity, or maybe just enough breathing room to say, “I still want this.”

Maybe your kids are older. Maybe you left a job. Maybe you went through a loss or a health scare or a birthday that made you ask, “Am I really going to keep putting this off?”

And then, right when that desire starts rising up again, shame tries to come in and say, “But isn’t it too late?”

No. It is not too late.

I actually think mature artists bring something to the stage and to their songs that younger artists simply cannot bring yet.

Life.

When you have lived through disappointment, reinvention, caregiving, loss, second chances, and seasons where music had to sit on the back burner, you do not sing the same way. You do not write the same way. And you have something totally unique to offer on stage because only YOU have walked in your shoes.

There is a depth of character there, and your audience feels that.

The people who are meant to connect with your music are not looking for a younger version of you. They are looking for THIS version of you, with all your baggage, your scars and your hard-earned triumphs.

So what if the very thing you have been trying to downplay is actually part of what makes your music connect?

What if your age is not the disclaimer?

What if it is part of the reason someone trusts you?

In today's world of AI clones and deep fakes, I believe we're experiencing a trust recession. So within such a skeptical society, your artistic maturity actually becomes an asset and advantage.

Now, I am not saying you have to make your age your whole brand. You do not have to talk about it constantly. You do not have to post about menopause or gray hair or second acts unless you want to.

This is not about forcing yourself to be vulnerable in a way that does not feel natural.

It is simply about noticing where you might be apologizing before anyone has even asked you to.

This week, look at one place where you present yourself as an artist. Your website bio, your Instagram profile, your booking email, or the next post you were planning to write.

Ask yourself, “Am I minimizing myself here?”

Are you making your music sound like a cute little side thing when you know it is much more than that? Are you trying to soften your dream so nobody else feels uncomfortable with it?

If so, change one sentence.

Instead of “I’m finally getting back into music after all these years,” maybe it becomes, “I’m building a music career that fits the life I have now.”

Because that is really what this is about. Not pretending to be younger or apologizing for the years you lived before this season.

Just showing up as the artist you are now.

And she is worth hearing.

Always in your corner,
<3 Bree

PS: If you prefer to read FEM Friday on Substack, you can Subscribe Here

You're reading the Profitable Musician Newsletter, FEM Friday Edition. This Friday newsletter is created for Female Artists & Advocates, and focuses on our mission to amplify quality music by Female Artists & Female-Fronted Bands in all genres and help them build a thriving music career and solid business. If you'd like to unsubscribe from FEM Fridays but still receive our regular Wednesday Profitable Musician Newsletter, click here and we'll note your preference.

Your creativity should energize you — not overwhelm you. The Art of Expression Summit helps you reset your creative practice with expressive techniques that feel joyful, intentional, and completely doable.

Create without overthinking Express yourself boldly and authentically Build creative habits that truly stick Discover art as a tool for healing and growth

May 19–21, 2026 Free virtual event

ON THE PODCAST

Join me and Tara Brueske as we discuss the realities and advantages of being an older artist in today’s music scene. We dive into the challenges, strategies, and unique perspectives that come with age and experience.

  • Navigating first impressions and societal expectations as women artists over 50
  • Adjusting performance routines and self-care for changing physical needs
  • Building confidence and deeper audience connection through life experience
  • Adapting rehearsal habits and leveraging accumulated musical skill
  • The importance of setting healthy boundaries around gigging, travel, and rest

WOMEN OF SUBSTANCE FEATURED TRACKS

Emily Frances - At The Beginning


Part singer, part songwriter, part holy apparition.

Emily Frances is an artist who writes songs steeped in faith, longing, and reckless abandon. A self-confessed literature and philosophy obsessive - she is drawn to the taboo corners of the self: the thoughts and desires that sit and ache like unread books in the corners of the soul. Her songs are hushed hymns and confessions you weren’t meant to hear.

artist
At the Beginning
Emily Frances
PREVIEW
Spotify Logo
 

Mallory Everett - Goodbye Dad


Mallory Everett is a singer-songwriter from Northeast Arkansas whose music reflects life in the rural Delta, delivered through her raspy voice and heartfelt storytelling.

artist
Goodbye Dad
Mallory Everett
PREVIEW
Spotify Logo
 

Hannah B Johnson - Out Of My Hands


Hannah returned to songwriting when she moved back home to Nashville.

She set songwriting aside for over a decade as she focused on her role as wife, mama, nurse, and friend. Serving in Christian communities, she found her voice in dedicating her time to leading others in songs of prayer and praise. Now, Hannah finds new songs filling her days and prays each song will bring a felt sense of belonging - a reminder that no one is alone in their story.

artist
Out of My Hands
Hannah B. Johnson
PREVIEW
Spotify Logo
 

Bree Noble

Say "Hello' on Instagram, Facebook, TikTok, or Threads

When You're Ready, here are 3 ways we can help you become a more Profitable Musician:

If you choose to Unsubscribe, it will remove you from updates on programs you've purchased. We won't be able to let you know when we're playing your music on the podcast, and we can't let you know about any calls for specific music, free training, awesome articles, new podcast episodes and tools for musicians, etc.
600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

The Profitable Musician Newsletter

Whether you're a career artist, a passionate side hustler, or a hobby musician looking to fund your next project, The Profitable Musician Newsletter will help you become more profitable in just 3 minutes. Join 16,600+ musicians 3 times per week as we grow our fanbase, amplify our income & become more profitable together.

Read more from The Profitable Musician Newsletter

PROFITABLE MUSICIAN WEEKLY NEWSLETTER May 13, 2026 Hey there, Profitable Musician! I had a conversation with my friend and fellow musician Tara recently on the podcast about what it means to be an older artist. We talked about the practical stuff. Shoes that do not make your feet scream by the end of a gig. Reading music on an iPad because it provides backlighting and the font can actually be big enough to see. Giving yourself more space between performances because your body does not recover...

PROFITABLE MUSICIAN: FEM FRIDAY EDITION May 8, 2026 Happy FEM Music Friday! I used to feel guilty about this too. There were moments when I was working on music and had that hushed voice in the back of my head asking, “Shouldn’t you be doing something else right now?” Something more practical. More responsible. More… mom-like. QUICK NOTE: I’m hosting an event on Monday that will show you how to stand out as a category of one artist. Want to come? Click this link to register. I don’t think I...

PROFITABLE MUSICIAN WEEKLY NEWSLETTER May 6, 2026 Hey there, Profitable Musician! Have you ever had someone respond beautifully to your music in the moment? Maybe they came up to you after a show and told you one of your songs made them cry or gushed, “I love what you do,” while at your merch table. Maybe they commented on a video or followed you online. And then somehow, after that little spark of connection, nothing really happened. They drifted, cause you did not have a clear way to follow...