Your Most Valuable Posts are the top 9 squares on your Instagram profile, often referred to as your 9 Grid.
I've been talking about the importance of these 9 posts for about 9 months. And since I implemented my own MVPs last May, I've experienced first-hand how powerful they can be when created with a strategy.
But most musicians leave their top 9 posts up to chance instead of following a play-by-play (or post-by-post) strategy pulled from a play book.
Here's what I see when I visit most IG profiles:
- A gig photo here
- A quote there
- A video clip from a concert
- A promotional post (maybe)
Then they wonder why someone lands on their profile and leaves without following, listening, or signing up for their email list.
The problem is that their grid does not tell a clear story.
This is where frameworks a.k.a. playbooks (to continue my cheesy football theme) come in.
Frameworks work because:
- they remove decision fatigue
- they give your brain boundaries so your creativity can actually shine through
- they help your audience instantly understand who you are and why you matter to them.
Here's what I know: you are trying to make an immediate connection with the right people who will actually care about your message and will stick around.
That's why these 9 posts are prime real estate.
Think of your Instagram grid like the first few plays of a game. They set the tone for what's to come.
A new visitor or listener shows up. They scan. They decide in seconds whether to stay.
A strong 9 Grid does that job for you without you saying a word.
Here is the big idea. Each row of your grid has a purpose.
- The top row is your hook. This is where new visitors "get" you. Your energy. Your humanity. Your artistry. It is not about explaining your whole story. It is about making someone pause and think, oh she feels real or she's kinda like me, but cooler.
- The middle row is your credibility. Not bragging. Just showing. This is where someone understands what you do, what you stand for, and that you are serious about your music and your impact. For so many women I work with, this is the missing piece. They downplay their wins or hide their experience because they do not want to be thought of as bragging. But credibility builds trust. And trust builds fans.
- The bottom row is connection plus invitation. This is where you deepen the relationship with a story, a glimpse behind the scenes, a clear next step that feels like an invitation, not a pitch. Most musicians never get here. Or they jump straight here without earning it first.
Here's why this combination works so well. It mirrors how real connection happens.
Just think about how you connect with new people in real life. We're trying to reproduce and accelerate that process.
When this is dialed in, the right fans are magnetically attracted to you. Instead of feeling confused, unengaged or sold to, the 9 strategically created posts develop an unconscious sense of familiarity and likeability.
They immediately know they've arrived on friendly turf. And that "home team" feeling leads them to hit follow and even binge your other posts.
Next week, we are actually going to be building these 9 Most Valuable Posts together live during the Insta Fan Connection 9 Grid System "Get It Done Week."
But before we dive into the 9 Grid together, I wanted you to understand why this works and why it is such a powerful yet under-utilized playbook for musicians.
Get access to the live calls (including feedback on your ideas and posts) plus the bonus Canva templates and caption scripts.
Always in your corner,
<3 Bree
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