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PROFITABLE MUSICIAN WEEKLY NEWSLETTER |
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Welcome to Profitable Musician, your guide to growing your fanbase, increasing your income and becoming more profitable. Shared with ~16,000+ readers every Wednesday. Was this forwarded to you? Subscribe here so you don't miss the next one.
Hey there, Profitable Musicians!
Today's newsletter is all about Sponsorships.
The online world seems to be all a-buzz about sponsorships these days, especially because my friend and this week's podcast guest, Justin Moore, released his new book, Sponsorship Magnet, this week.
So in this week's newsletter, we're talking about how you can get sponsors for anything you're doing in music - albums, gear, events and more.
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In this issue
🥽Deep Dive: 🤑Sponsorship opportunities for your Music
🛠️Craft A Sponsorship Pitch Brands Can't Ignore
đź“°Need-To-Know Music Industry News & Tips
🎧Become A Sponsorship Magnet
đź“»Playlist-Worthy Music
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So take all this info and go out there and get some killer sponsor deals.
And when you do, please be sure to share the details with me so I can celebrate you!
Always in your corner,
​<3 Bree
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produced in partnership with:
Monetize Your Craft Party!
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The summit runs January 28th - 30th, 2025 and registration is FREE.
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NEEd-to-know
Music Industry News & Tips
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Click worthy
How To Pitch Music Sponsors
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How To Craft A Sponsorship Pitch No Brand Will Ignore
What you’ll learn:
âś… How many followers you need to start pitching brands
âś… Why you keep getting ghosted or rejected when you DM or email brands
âś… What you need to say in your pitches so brands finally offer to pay you
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TODAY'S Profitable DEEP DIVE
How to Secure Local Sponsors for Your Next Music Event
As musicians, we often hesitate to ask for sponsorships, but local businesses are actually eager to support arts and culture in their communities.
Here's your complete playbook for finding and securing sponsors for your next release party or concert event.
What You Have to Offer Sponsors
Before approaching potential sponsors, understand the value you bring:
- A platform to reach new potential customers
- Exposure to an engaged local audience
- Association with supporting arts and culture
- Multiple promotional touchpoints before, during and after the event
Types of Sponsorship Opportunities
In-Kind Sponsorships:
- Venue space
- Sound system and equipment
- Tables and chairs
- Food and beverages
- Flowers and decorations
- Photography/videography
- Printing and signage
- Merchandise printing
- Prizes for giveaways
Monetary Sponsorships:
- Covering specific costs (like sound equipment rental)
- Program advertising
- Sponsored seating sections
- Opening act sponsorship
- General event support
Where to Find Potential Sponsors
Look for sponsors in these key places:
- Other local events and fundraisers (note which businesses regularly sponsor)
- Friends and family who own businesses
- Places you frequently patronize
- Local vs. national chains (local businesses have more flexibility)
- Community organizations with facilities (churches, schools, clubs)
How to Promote Your Sponsors
Offer multiple promotional opportunities:
- Logo placement on advertising materials
- Social media posts and tags
- Email newsletter mentions
- Signage at the event
- Program ads
- Stage announcements during the show
- Reserved seating sections
- Merchandise table displays
Making the Ask
Start by approaching:
- Businesses you regularly visit
- Places where staff recognize you
- Local companies known for community support
- Businesses aligned with your music/audience
Present clear sponsorship packages:
- Outline specific costs/items they can sponsor
- Detail all promotional opportunities
- Offer different investment levels
- Include both monetary and in-kind options
Pro Tips:
- Start seeking sponsors 4-6 months before your event
- Follow up consistently but respectfully
- Always deliver more value than promised
- Document everything for future sponsor reports
Remember: Many local businesses WANT to support the arts - you just need to make it easy for them to do so! Focus on building relationships and creating win-win partnerships that can extend beyond just one event.
By following this framework, you'll be well-positioned to secure the sponsorships needed to make your next music event a success.
The key is starting early, being professional, and clearly communicating the value you offer potential sponsors.
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ON THE PODCAST
Sponsorships can feel like a mystery, but Justin Moore, Sponsorship Coach and author of Sponsor Magnet, is here to break it down.
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This episode dives into the actionable steps musicians can take to become a sponsorship magnet. Justin shares how understanding what brands truly want—whether it's awareness, content, or conversions—can open doors for partnerships.
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Whether you're a musician looking to secure gear, funds, or both, this conversation uncovers the strategies and creative thinking needed to succeed.
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ARTIST: SAMANTHA RAE
Samantha Rae is a rising country singer-songwriter from New England USA. She’s a professional horse trainer and country music performer and she also operates her own philanthropic division (with songwriting and creative partner Jay DellIsola) called the Country Women Cancer Fund benefitting the Dana-Farber Cancer Institute in Boston Massachusetts USA
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ARTIST: L SATINE
L-Satine writes fresh pop songs that describe emotions that many people can't express in words. With her unique voice, she invites you as a listener into her world.
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SONG #1
ARTIST
Samantha Rae
SONG
Taking Me Down
Click the icon to listen & add to your music library
SONG #2
ARTIST
L-Satine
SONG
Indecisive
Click the icon to listen & add to your music library
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Bree Noble
When You're Ready, here are 3 ways we can help you become a more Profitable Musician:
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