PROFITABLE MUSICIAN: FEM FRIDAY EDITION

October 31, 2025

Happy 👻 Halloween FEM Music Friday!

As you hand out candy tonight and admire all the creative costumes, I want to whisper a gentle reminder...

Black Friday is only four weeks away.

I know it sounds early, but this is actually the perfect time to start thinking about it.

You have just enough time to create something simple, meaningful, and ready to share when the holiday buying season begins

Hold up! Before I lose you...

Cause I can already hear those unspoken objections. "But Bree, Black Friday isn’t for musicians. That’s for Amazon and department stores, right?"

Here’s the truth. Black Friday isn’t just for big companies or products. It’s a moment when people all over the world are in a buying mindset.

They are ready to spend money, looking for gifts that matter, and eager to say yes to things that bring joy and connection.

That makes it one of the best opportunities for independent artists like you to invite your fans to support you in a way that feels natural.

And there's an added bonus for you beyond the potential income...

With Black Friday, you get the opportunity to practice making offers to your fans that won't feel uncomfortable because EVERYONE is doing it on Black Friday.

It’s the perfect “cover” for making an offer if you usually feel awkward about selling.

It allows you to get some "reps" in.

Everyone expects a sale or a special offer that weekend. It’s normal. So instead of feeling self-conscious or pushy, you can simply join the flow. You can make your first or next offer to your list in a way that feels safe, expected, and even fun.

Your fans are going to be shopping that weekend no matter what. Why not give them the chance to buy something that supports your music and fills their homes with meaning?

This is a great chance to practice talking about what you do and inviting people to buy without the fear or guilt that often creeps in.

Every artist needs to learn how to make offers with confidence, and this is one of the easiest, most natural ways to do it.

Here are some practical reasons you should absolutely do it:

• You have fans who already love your music but have never bought anything from you. A small discount, a bundle, or a limited bonus can give them the push they need.
• You probably have merch or products taking up space that could bring joy to someone else.
• Your music makes a unique and meaningful gift, especially for people looking for something more personal than what they’ll find in a big-box store.
• Black Friday gives you the chance to connect with your fans at a time when they are ready to say yes.
• And again, it gives you the perfect reason to make an offer. No pressure. No awkwardness. Just you showing up like every other business, but with heart and authenticity.

So maybe you're convinced, but you have no idea what you'd offer.

Once you open your mind to the idea, you’ll see how many possibilities you have. Here are some to get your creativity flowing.

• A merch bundle that includes discontinued items or something exclusive only during this sale.
• A signed CD or vinyl with a handwritten note or lyric sheet.
• A music lesson package that comes with a bonus session or a personal song critique.
• A private virtual concert for your biggest fans, with a limited number of tickets.
• A pre-sale for your next EP, or album at a special early bird price or a limited-time bonus, or both.
• A pre-order for a course or workshop if you’ve been wanting to teach.
• A bonus gift for anyone who buys during the weekend, such as a holiday song, a behind-the-scenes video, or a personal thank-you video.
• Free shipping for fans who spend a certain amount during your sale.
• A “sponsor a song” offer where fans can dedicate one of your tracks to someone they love, with a personal message.
• A fan experience bundle with a signed album, lyric sheet, and ticket to your next show.

The options are endless once you give yourself permission to be creative.

This is not about being salesy. It’s about giving your community an easy way to support you and be part of your journey. They already want to. You’re simply creating the space for it.

If you’re early in your career, use this weekend to grow your list.

Offer a free download or a private video to anyone who joins your email list that weekend. That’s still an offer, and it’s one that helps you move forward toward your first 100 fans.

So here’s your small action step.

Before Halloween night ends, write down one idea you could offer for Black Friday. Just one.

It doesn’t have to be perfect. Then reply and tell me what it is. If you’re torn between a couple of ideas, share both and I’ll help you decide.

This year, let Black Friday be your safe, confidence-building practice ground. The more you practice making offers, the easier it becomes to share your music with boldness and joy. Your fans will thank you for it.

Always in your corner,
​<3 Bree

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You're reading the Profitable Musician Newsletter, FEM Friday Edition. This Friday newsletter is created for Female Artists & Advocates, and focuses on our mission to amplify quality music by Female Artists & Female-Fronted Bands in all genres and help them build a thriving music career and solid business. If you'd like to unsubscribe from FEM Fridays but still receive our regular Wednesday Profitable Musician Newsletter, click here and we'll note your preference.

The 50 Songs Every Songwriter Should Listen To

ON THE PODCAST

Get inspired by Jastin Artis' music journey as he sits down with me on the Podcast. Hear how Jastin navigated the twists and turns of the music industry, entrepreneurship, family, and health challenges while building his career. In this episode:

• Jastin Artis shares how he got started in music, from self-taught guitar lessons to writing poetry and songs.
• His transition from aspiring songwriter to recording artist, and why he finally embraced being an artist.
• How he balanced side jobs, family life, and his passion for music over the years.
• The story behind going full-time in music, surviving challenges like COVID, and building multiple revenue streams as a musician.
• All about his "A&R in Your Pocket" project, focusing on authentic artist development and building a supportive network for independent musicians.

WOMEN OF SUBSTANCE FEATURED TRACKS

The Sirens - Satisfied The Sirens are a dynamic female singer-songwriter duo whose music blends the insightful songwriting styles of Lennon and McCartney with the rich harmonies of Simon & Garfunkel. Drawing on influences from classic rock and folk, The Sirens craft songs that span a wide range of styles, from catchy pop-rock anthems to introspective ballads. Their ability to seamlessly weave storytelling with melody has garnered them praise for both their lyricism and vocal chemistry. In addition to their original music, The Sirens have expanded their creativity into writing jingles, showcasing their versatility and knack for crafting memorable, concise tunes. With a natural flair for blending past and present influences, they capture the spirit of classic rock while maintaining a modern edge. Open to collaborations and licensing opportunities, The Sirens are eager to share their music with the world and continue building their unique sound. ​ Satisfied The Sirens PREVIEW   ​ ​ Alexandra James - Bitter Then Better Alexandra James is a genre-bending singer-songwriter grown in California and based in Brooklyn. Equal parts outlaw country and folk lullaby, with an education in jazz music, she is a unique blend of sound and influence. First and foremost she is a storyteller, using her quietly powerful voice to deliver raw and personal lyrics. She and her band, the Danger Boys, deliver an energetic set of original music full of emotional depth, toe-tapping grooves, and lush vocal harmony. Her first alt country/folk single "Bitter Then Better" will be released July 28th, followed by 2 more singles and then a 6-track EP released November 6th. ​ Bitter Then Better Alexandra James PREVIEW   ​ ​ Avery Raquel - Like The Rain Recently back from Europe, Canadian Billboard-charting recording artist, Alternative Soul singer, Avery Raquel, has entertained audiences professionally for over a decade. Having released 4 solo albums now to critical acclaim and airplay across North America and the world, her last self-titled release debuted on the Canadian iTunes Top 200 R&B/Soul album chart at #5. Five tracks from that album were finalists in the John Lennon Songwriting Competition in 2022, in 4 different categories, with one winning the Grand Prize in the Pop category. That latest project of all original Alternative Soul is reminiscent of her love for R&B/Soul music of the past, but with a more current, contemporary style. Influenced by artists and songwriters such as Carole King, Amy Winehouse, Etta James, Lauryn Hill, Bruno Major, Allen Stone, and so many others, Avery’s created a collection of personal, yet relatable songs, a soulful fun mix of RnB/Soul and Pop, with a flavour of her Jazz, and Blues experiences. That same sound can be found on her new single from her upcoming EP. Performing nationwide, including main-stage performing arts centers, renowned music festivals, club-style venues, and corporate events, Avery continues to wow ever-growing audiences with her fresh style and powerful vocal performances. ​ Like The Rain Avery Raquel PREVIEW   ​ ​ LISTEN TO THE WOMEN OF SUBSTANCE MUSIC PODCAST

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Bree Noble

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