PROFITABLE MUSICIAN: FEM FRIDAY EDITION

June 19, 2026

Happy FEM Music Friday!

Most musicians have heard some version of “pick a lane.”

Pick a niche. Pick a genre. Decide whether you’re an artist, a teacher, a producer, a songwriter, a coach, a worship leader, or a business owner.

And yes, there are definitely times when you need to go narrow and deep. You don’t become excellent at something by dabbling forever. At some point, you have to put in the reps and build real skill.

But I also think musicians can take the “pick a lane” advice too far.

Especially if you’re building a music career with multiple streams of income.

This week’s podcast guest, Aurelie Couble, is a great example of this. She started learning music production from scratch, documented the process on YouTube, and realized pretty quickly that she didn’t want to only talk about production.

She was also interested in mindset, self development, business, content, and helping music creators make money from their skills.

She could have treated those interests like a branding problem.

Instead, she used them to stand out.

That’s where a lot of artists miss the opportunity. They try to trim themselves down into the simplest possible description because they think that will make them easier to understand.

On the other hand, the goal isn’t to dump every interest you have into your brand and hope people can make sense of it. That gets messy fast.

The goal is to find the thread that connects your skills, your story, your personality, and the people you want to serve.

For Aurelie, that thread became helping music creators build practical businesses around their skills. Her production background, YouTube experience, mindset work, and business curiosity all support that bigger idea.

Your combination will probably look different, and it should.

You may be the only artist in your corner of the music world who brings together your exact mix of skills, experiences, values, humor, training, and perspective. When you learn how to communicate that clearly, your multi-passionate brain stops feeling like a liability and starts becoming part of your positioning.

This is especially important if you’re trying to create more than one stream of income.

Your music can be one stream. The other streams will usually come from the skills, knowledge, relationships, and experience you’ve built around the music over time. You don’t have to pursue every idea at once, and you shouldn’t. But you also don’t have to pretend you’re only one thing.

Aurelie didn’t have the whole business figured out when she started. She shared what she was learning, watched what people asked her about, tested different offers, and let the audience response point her in a direction.

That’s a much better way to build than being stuck in your own head trying to invent the perfect niche before you've gotten any feedback.

This week’s podcast conversation with Aurelie Couble goes deeper into this, especially if you’ve been trying to figure out how your different interests fit together.

We talk about:

• how Aurelie combined music production, mindset, content, and business into one clear direction

• why showing your learning curve can help build trust

• how to notice what your audience keeps asking you about

• why testing content first can help you create offers people actually want

• how musicians can use their mix of skills to attract better fit clients, students, collaborators, or fans

Listen on Spotify:

Master The #1 Key Skill To A... May 19 · The Profitable Musician... 21:44   ​

​Listen or watch here on Apple, YouTube and other Apps​

Good branding doesn't mean erasing the off-beat parts of yourself to make your music career easier to explain. Being multi-passionate can be your superpower if you know how to capitalize on it.

Always in your corner,
​<3 Bree

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You're reading the Profitable Musician Newsletter, FEM Friday Edition. This Friday newsletter is created for Female Artists & Advocates, and focuses on our mission to amplify quality music by Female Artists & Female-Fronted Bands in all genres and help them build a thriving music career and solid business. If you'd like to unsubscribe from FEM Fridays but still receive our regular Wednesday Profitable Musician Newsletter, click here and we'll note your preference.

ON THE PODCAST

Discover how Aurelie Couble transitioned from a complete beginner in music production to a successful music business coach and YouTube creator. In this interview, she shares actionable strategies for musicians who want to build a sustainable income doing what they love.

• How Aurelie Couble shifted from visual effects artist to music producer and educator
• The role of mindset and authenticity in building an online presence
• Strategies for growing on YouTube and leveraging social media as a musician
• Turning music skills into a real business, including finding high-ticket clients
• Tips for musicians who want to move away from performing and gigs to remote and scalable opportunities

Bree Noble

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